Terms of service

These terms are an agreement between the business that uses Afterward (“your business” or “you”) and Afterward (“we” or “us”).

They apply to the Afterward software and to this website. By using the software, you accept these terms on behalf of your business and confirm that you have the authority to bind it.

If your business has signed a partner agreement with us, that agreement governs wherever it differs from these terms.

Afterward is a B2B software platform that lets licensed wellness businesses, such as gyms, med spas, functional medicine clinics and dietitians, offer physician-led health programs to their members. We connect wellness businesses with physicians.

The software gives your team a portal to invite members, send private intake links and follow each member’s progress by status. Member-facing pages carry your business’s name, logo and colors.

• Afterward is for licensed wellness businesses in the United States. We operate in the United States only.
• Your business must hold the licenses and permits its own work requires.
• Program availability can vary by state.
• Afterward works through businesses and is not offered to individuals. A person interested in a program can ask their gym, med spa, clinic or dietitian whether they offer one.

A state-licensed physician evaluates the member’s intake and lab work, then helps build a plan. Every review is done by a physician licensed in the member’s state. Treatment is determined solely by the physician.

The physician can approve a plan, decline, or ask the member a question. A physician may decide that nothing should be prescribed. Your business and its team must not try to influence a physician’s decision.

Physicians are state-licensed. The full roster and license numbers are available on request at hello@keelmd.com.

Afterward is a software platform, not a pharmacy. We do not sell, dispense, ship, or fulfill medication of any kind.

If something is prescribed, the prescription is sent to an independent, state-licensed U.S. pharmacy, which dispenses and ships directly to the patient. Afterward has no ownership interest in any pharmacy.

No medication is ever provided without a physician evaluation and a valid prescription.

Your business pays Afterward a platform fee. Members pay Afterward a program fee.

Platform fee

Recurring software license fees, billed to your business.

Program fee

Fees for the physician-led programs your members join. Members see the program fee before they authorize payment.

Lab work has its own fee. All fees are in US dollars. We share platform pricing on a walkthrough, and your partner agreement sets it out.

Our billing, refunds and cancellation policy explains how fees are charged, refunded and cancelled.

When your business offers programs through Afterward, it agrees to:

• Describe programs accurately, using the fixed, pre-written program wording Afterward provides.
• Make no medical claims about a program, and no promises about what it will achieve for a member.
• Leave clinical questions about a program to the physician, and give members no medical advice about it.
• Ask members for health information only through the private intake link, never by email, message or form of your own.
• Keep your team’s seats current: add only the people who need access, and switch off anyone who leaves.
• Keep sign-in details private, and tell us at once if you think an account has been misused.
• Follow the laws that apply to your business, including advertising and privacy laws.

Do not use Afterward, or let anyone else use it, to:

• Break the law or infringe anyone’s rights.
• Access data that is not yours, or get around the separation between business data and clinical data.
• Test, scan or probe the software for weaknesses without our written permission.
• Interfere with the software, or put an unreasonable load on it.
• Copy, resell or decompile the software, or use it to build a competing product.
• Send members messages they did not ask for.

We may suspend access that breaks these rules. Where we can, we will tell you first.

Afterward keeps intake answers, lab reports and physician notes apart from business data. Your team sees where each member is in the program and what to do next, never their intake answers or lab reports.

How member information is used and protected in a program is set out in your partner agreement and in the privacy notice members receive. Information collected through this website is described in our privacy policy.

Afterward, including its software, design, text and logos, belongs to us or our licensors. While these terms apply, we give your business a limited, non-exclusive, non-transferable right to use the software for its own programs.

Your business keeps its own name, logo and brand. You let us display them on the member pages you set up, only to run your programs.

If you send us suggestions, we may use them without any obligation to you.

We work to keep Afterward available and secure. We do not promise that it will be uninterrupted or without errors.

This website is for businesses and does not provide medical advice.

To the extent the law allows, and except where your partner agreement says otherwise, Afterward is provided “as is” and “as available”, without warranties of any kind, express or implied.

Physicians are responsible for their own clinical judgment.

To the extent the law allows, Afterward is not liable for indirect, incidental, special or consequential losses, or for loss of data or business.

Our total liability under these terms is limited as set out in your partner agreement.

Nothing in these terms limits a liability that the law does not allow to be limited.

Your business can cancel as described in our billing, refunds and cancellation policy.

We may suspend or end access if your business breaks these terms, if continuing would put members at risk, or if the law requires it.

Anything that by its nature should outlast these terms, such as fees already owed, ownership, disclaimers and the limitation of liability, continues after they end.

These terms are governed by the law named in your partner agreement.

If a disagreement arises, please come to us first, so we can try to settle it directly. Write to us at hello@keelmd.com.

We may update these terms. The date at the top of this page shows when they last changed.

If a change is material, we will tell partner businesses by email before it takes effect.

Questions about these terms? Write to us at hello@keelmd.com.